Client: Earth Island Institute, Berkeley
Earth Island and VegNews magazine hosted a debate between Nicolette Hahn Niman, a Marin cattle rancher and author of "Righteous Porkchop" and vegan Howard Lyman, the author of "Mad Cowboy: Plain Truth from the Cattle Rancher Who Won’t Eat Meat".
The vision was to evoke the feeling of a great match-up, like two rivals going head-to-head. For inspiration we turned to vintage boxing posters to select elements that would evoke the drama and historical spirit of a great competition. The highly anticipated event sold out weeks in advance.
Earth Island and VegNews magazine hosted a debate between Nicolette Hahn Niman, a Marin cattle rancher and author of "Righteous Porkchop" and vegan Howard Lyman, the author of "Mad Cowboy: Plain Truth from the Cattle Rancher Who Won’t Eat Meat".
The vision was to evoke the feeling of a great match-up, like two rivals going head-to-head. For inspiration we turned to vintage boxing posters to select elements that would evoke the drama and historical spirit of a great competition. The highly anticipated event sold out weeks in advance.